Show me where people drop off
People are getting to your site. Some book or call. Most don't, and you can't tell where they gave up.
Your analytics shows how many people came and which page they left from. It doesn't show that your booking form asks for nine things before anyone sees a price.
I follow the path a customer takes, step by step, and mark every spot where they're likely to quit.
What you get
- One customer path mapped from start to finish, like visitor to booked call
- Where people get stuck today, ranked by what it's costing you
- A simple drawing of the better path
- Up to 6 sketches of the screens that change
- The 2 to 4 things worth tracking
- Notes your developer (or I) can build from
- 1 round of changes
An example
An event rental company's quote form asked for everything at once: event type, date, guest count, venue, services and contact details.
We turned it into a short planner that asks one thing at a time. Name and email come last. The business still gets every answer. The visitor never feels like they're filling out paperwork.
Included
- One path, on your website, booking tool or app
- Extra paths are $450 each
- Questions for 14 days
Not included
- Building the new version. That's quoted, or included if you book a build.
- Setting up the tracking
- Final visual design
How it works
- 1 Book a quick call to get started.
- 2 Fill in the form: which path, what a win looks like, and how I can try it as a customer.
- 3 I walk the path as your customer and map it.
- 4 You get the map, the sketches and the tracking list in a video walkthrough. Your $750 counts toward a build booked within 30 days.
Questions
How is this different from a site review?
A site review looks at your pages. This follows a person from first click to booked, so you see where the pages connect badly. That's usually where people quit.
Do I need analytics set up?
No. If you have it, I'll use it. If not, I'll tell you what to set up first.
Can you do this for an app?
Yes, as long as I can use it the way your customer does.
Related
Build my website
from $1,800
14 days (practice scope), 21 days (service business)