Rootbelt

Ground-up digital presence for an Austin remodeling contractor.

Rootbelt came in with no digital presence — no website, no GBP, no citations. A contractor with strong word-of-mouth and zero organic reach. The challenge wasn't awareness. It was infrastructure. We built the full system from scratch: website architecture optimized for local search, GBP setup and optimization, citation foundation, and an authority content strategy targeting Austin-area remodeling keywords. First organic and LLM-referred leads arrived within month one of go-live.

What We Built

• ✓ Custom website — conversion-optimized architecture, fast-loading, mobile-first
• ✓ Google Business Profile setup and full optimization
• ✓ Local citation foundation — 20+ authoritative directories
• ✓ Service and location page builds targeting Austin-area keywords
• ✓ Authority content strategy — blog posts targeting high-intent remodeling queries
• ✓ Topic clusters + city pages — geo hub structure targeting Austin metro
• ✓ Permit widget — searchable resource for Austin building permits
• ✓ Content pipeline — job site photography to web content to social distribution
• ✓ Review generation protocol
• ✓ Ongoing monthly SEO retainer — content, link building, GBP management

First leads in month one. Authority build active.

Rootbelt went from zero digital presence to first organic and LLM-referred leads within 30 days of site launch. The authority campaign is ongoing — location pages and geo hub structure continue to compound.